After-Hours Lead Coverage

Docs

Capture, qualify, and schedule leads 24/7 so nights and weekends don’t become lost revenue.

Who this is for

Teams that generate inbound leads outside business hours (ads, SEO, social, directories)
Businesses where competitors respond quickly (home services, med spas, real estate, automotive)
Any team seeing “morning lead backlog” and missed follow-up

The problem

Leads don’t arrive on your schedule. Nights and weekends are when:

buyers are researching and reaching out
call volume is missed or goes to voicemail
response delays turn hot intent into cold leads by morning

The outcome

After-Hours Lead Coverage helps you:

respond immediately 24/7
capture details while intent is high
qualify and route correctly
book appointments for the next available window

How Run Wild delivers it

Instant acknowledgement after hours (SMS/email)
Lightweight qualification to capture what matters before the lead disappears
Scheduling for next availability (or next business day)
Clean handoff to the right rep/team with a summary and next steps

What’s automated vs what stays human

Automated

after-hours first response
collecting key details (location, service need, timeline)
scheduling and confirmations
reminders and next-day handoff

Human-owned

urgent/escalation calls (configurable)
complex quoting
special handling for VIP leads

Common scenarios (plays)

Play 1: Lead submits a form at 10:47pm

Trigger: website form fill after hours
Run Wild action: instant reply → confirm need + collect details → offer next-day times
Result: lead is engaged and scheduled before they shop around

Play 2: Late-night missed call

Trigger: inbound call goes unanswered
Run Wild action: missed-call text → capture intent → schedule next available time
Result: fewer “voicemail leaks” and more recovered opportunities

Play 3: Weekend lead surge

Trigger: weekend ad spend drives high lead volume
Run Wild action: consistent triage + scheduling across all leads
Result: Monday isn’t cleanup—it’s meetings

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Implementation notes

Define after-hours behavior: “book now” vs “capture and schedule tomorrow.”
Best practice: set clear expectations (“We’ll confirm first thing at 8am”) while still offering a next step.

Next step

Speed-to-Lead Automation Lead Qualification & Routing