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Automotive

Automotive

Capture more sales and service appointments with rapid lead response, routing, and persistent follow-up.

The outcome

Book more test drives and service appointments by responding instantly, routing correctly, and following up until the customer commits.

Run Wild helps automotive teams:

  • respond to internet leads in seconds
  • route to the right department (sales vs service)
  • book appointments automatically
  • prevent leads from disappearing after the first touch

The problem (why automotive leads go dark)

Automotive lead conversion breaks when:

  • First response is slow: shoppers contact multiple dealerships quickly.
  • Calls get missed: high-intent callers bounce immediately.
  • Wrong routing: sales leads go to service (or vice versa), creating friction.
  • Follow-up is inconsistent: “just checking in” doesn’t happen reliably.
  • CRM admin steals time: activity logging and stage updates lag behind reality.

How Run Wild works for Automotive

From inquiry → routed correctly → booked visit.

  1. Respond instantly across SMS/email and handle inbound calls
  2. Detect intent (sales vs service vs parts)
  3. Qualify quickly (vehicle of interest, timeframe, service need)
  4. Route to the right person (BDC, salesperson, service advisor)
  5. Book appointments and send confirmations/reminders
  6. Run persistent follow-up until they book, buy, or disqualify

What you can automate (and what stays human)

Automate

  • instant first response to internet leads
  • missed-call text-back
  • intent detection (sales/service)
  • scheduling and reminders
  • re-engagement follow-up sequences
  • pipeline and activity logging

Keep human

  • trade-in and financing conversations
  • negotiation and closing
  • complex service diagnosis
  • relationship building on-site

Top use cases in Automotive

1) “Is it available?” → booked test drive

Trigger: internet lead asks about availability
Run Wild does: instant reply → confirms vehicle + timing → offers test drive times → books
Result: more showroom visits, less lead decay

2) Service inquiry → booked service slot

Trigger: customer requests service appointment
Run Wild does: captures vehicle + issue + preferred times → books → sends reminders
Result: more service appointments, fewer no-shows

3) Missed call recovery

Trigger: inbound call isn’t answered
Run Wild does: immediate text + scheduling options → routes to right department
Result: fewer lost high-intent opportunities


The metrics that matter

  • time-to-first-response by source
  • internet lead → appointment rate
  • service booking rate
  • show rate / no-show rate
  • follow-up completion rate
  • missed-call recovery rate

Powered by Run Wild

Core product:


Implementation (what to expect)

  • Define sales vs service routing rules and business hours
  • Connect calendars for BDC/sales/service
  • Configure lead source intake and missed-call recovery
  • Start with one motion (internet sales or service) and expand

Next step