Automated Follow-Up

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Automated Follow-Up

Run consistent multi-touch follow-up that brings leads back and prevents drop-off at every stage.

Who this is for

Teams where deals go dark after the first touch or after proposals
Businesses with high inbound volume and inconsistent rep follow-up
Any sales motion where 5–12 touches are required to convert

The problem

Follow-up is simple, but it’s rarely consistent:

reps get busy and forget
leads say “not now” and vanish
opportunities stall with no next step
revenue leaks quietly in later stages

The outcome

Automated Follow-Up helps you:

increase follow-up completion rates
re-engage leads that would otherwise go cold
standardize best-practice sequences across reps
keep pipeline stages moving with fewer manual touches

How Run Wild delivers it

Trigger follow-up sequences based on stage and lead behavior
Send multi-touch outreach across SMS and email (with timing rules)
Stop/branch automatically when the lead replies, books, or disqualifies
Create tasks + escalate when a human touch is needed

What’s automated vs what stays human

Automated

nurture and follow-up sequences
reminders and nudges
reactivation of stale leads
logging activity and updating stages

Human-owned

replies requiring judgment
late-stage deal strategy
custom proposals and negotiation

Common scenarios (plays)

Play 1: Lead opened emails but didn’t book

Trigger: engagement without conversion
Run Wild action: send a short SMS nudge + offer times → follow with a value-based email
Result: recover warm leads that would otherwise drift away

Play 2: “Check back next month”

Trigger: not-ready timing
Run Wild action: schedule a timed re-engagement sequence → verify interest closer to date
Result: pipeline stays alive without manual reminders

Play 3: Proposal sent, no reply

Trigger: deal stalls in proposal stage
Run Wild action: sequence of follow-ups with clear next step → escalate to rep call task
Result: fewer dead proposals, more closed deals

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Implementation notes

Start with 2–3 sequences: new lead follow-up, post-meeting follow-up, proposal follow-up.
Best practice: every message should drive one next step (book, answer a qualifier, confirm decision date).

Next step

Lead Qualification & Routing Reduce No-Shows